Cups is 32 oz: I’m a sucker for this kind of marketing – I like the simplicity, and the fact that marketers can use it to build awareness without spending a lot of money.
A little over a year ago, I decided to create an analytics for my blog. This is because I wanted to track both my blog visitors and their search engines in order to find out what they wanted from me. The idea was that after all my hard work, time and effort I should be able to bring them something valuable (or at least something useful) with which I could show them what I was all about.
I already had thousands of visitors on my main blog and a good number of them were (and still are) interested in marketing too. Unfortunately, however, no one else seemed interested in doing the same.
The problem was that almost none of them were willing to give me anything in return either. They would leave comments saying “Thanks for writing such a beautiful post!” or “You are just so inspirational!” or “I am so inspired by your work!” or even just “Thanks for sharing this article with us!” But deep down they didn’t really want anything – they only wanted something that would make their lives easier, more productive and more pleasant.
That’s why we do what we do: we take everything we know about how people interact with our site and translate it into their terms so that they have enough reason to keep visiting us in the future!
2. The Importance of Measuring Your Ingredients
If you are new to the domain, it’s important to measure your ingredients. The first step is to measure the water in your coffee recipe. You can do this with a coffee scale or you can use a bottle of water (refer to the next section for some inspiration). If it’s your first time using a coffee scale, it may be difficult to get a good reading on the water level. Take it slow and try different measures until you find the one that gives you good readings.
Once you have a good reading, use that as your starting point from which to measure your other ingredients. For example, if you know that 1 fluid ounce of honey is equal to 1/2 cup of liquid honey, then start by measuring out 1/2 cup of liquid honey and using that measurement as your starting point for measuring out other ingredients. It may be possible at this point to estimate how much liquid honey will end up being in each cup of coffee but only if you do an estimate or calculation right away (which will take some time).
If this sounds like too much math and too much work then don’t worry; we are not trying to solve those problems here so just do what works best for you and go with it!
3. Common Pitfalls
If you are new to this, this is a good example of a common mistake many startups make.
It seems you should have included the answer to the above question in your launch day email.
What follows is a list of things that can go wrong and how to avoid them:
• • • How much should the email message be? A few lines? Fewer? How much should it be short? Longer? More detailed? More descriptive? More personal (one-on-one)? How much should it use images or video or other forms of visual information (e.g. photos)? Should it use audio or text alone (e.g. audio only)? Should it contain links to help people find more information about the product or something else they might want to see on your site (e.g. http://www.demo-appstore.com/demo_app/pictures/). Should it include any introductory copy including testimonials, etc.? When should you send out an email like this? Is it really necessary for every single user who uses your app, even if they haven’t been in touch with you before? Should you include any referral code when people sign up for an account so that they can refer others to your product too? Is there anything more important than making sure users know about the product and its brand in case someone signs up for an account with you and then decides not to bother following through with their signup process if they don’t feel comfortable with your product at all (thus missing out on potential sales). Should you have some way of tracking how many emails have been sent and what sort of response rate was seen for each one (such as by opening some form that gives clues as to what people thought about the product) so that if there are any problems, you can address them appropriately before they start taking effect on sales or other metrics like page views and pageviews per visit etc.? Does your app need any special permissions so that it has access to camera, microphone etc.? What is its purpose once installed/activated and when will we start seeing it perform useful tasks like recording video etc.? Who do we need permission from when sending emails like this one (and which users do we need permission from when interacting with our API)? Are all our API calls secure enough so that no one but us has access to them at all times or must they be protected somehow somehow? What sort of security
4. How to Measure an Ingredient
Many people believe that 32 ounces is the correct amount for a cup of coffee. But, is it really? Or are there other factors to consider?
The most common measurement for ingredients, by volume, is the “cup”. The unit of measure for ounces and milliliters (and their abbreviations) is called a “gal”. So if you are measuring 1 cup of water at a temperature of 104°F, you would use the unit “gal” and write it down as “1 gal = 1 cup”. However, when you want to measure a smaller amount, such as ½ cup or 2 tablespoons of coffee at a temperature of 105°F, you would use the unit “oz” and write it down as “½ oz = ½ tsp / tsp = 0.5 mL oz / mL = 0.5 mL gal”.
We can convert the units from cups to ounces to grams in one step:
1 gallon c = 1 gal c = 1 kg c = 1 lb c
To convert from ounces to grams we need to multiply by 100 times:
In order to be consistent with other measurements like cups or teaspoons we will have to convert from grams to milligrams:
1 mg g (mg) x 100 mg mg = 1 mg g (ml) x 100 ml mg = 1 ml g (mL) x 100 mL mg
But how do we know what units are being used? That’s easy: just look at your recipe! You can see if the recipe uses cups or grams by looking at the ingredient list – but not if it uses teaspoons or milligrams! We already mentioned that because recipes often use milk powder and sugar instead of sugar screens in different forms they will only be found on ingredient lists in cups or grams anyway – so we don’t need to check them out separately before converting! Just look for something with “cups” or “grams”. If you want to know more about conversions between metric and English units see our blog post on How To Use Metric Units in Spreadsheets + Talk To Us About Conversions here .
This is a bit of an excercise in doing argumentative text. The whole point of writing this post is to illustrate that the idea that you should focus on your product’s “competitor” (market competition) has little relation to reality.
In order to be competitive, your product needs to do something different than what its competitors can do. In fact, a competitive product must be able to do more than its competitors if it wants to earn enough money for investors and ever-growing stockholders. It must be able to do more than its competitors because the market will reward it for doing so.
In order for your product to earn enough money for investors and ever-growing stockholders, your product needs more features than any of its competitors, as well as better design and engineering as well as marketing and support. This is not a simple equation, because there are many factors in play: whether or not the market is willing to pay for features; whether or not the market is even interested in features; the viability of features with different markets; and many other factors that are not easily described or measured.
The key question you need to ask yourself is: how many cups is 32 oz? Obviously 32 ounces isn’t a very precise measure of anything (since some things which have been measured in ounces might actually have been measured in gallons), but it does at least give you an approximation.
The answer depends on what you want your product to accomplish — so let’s use this analogy: The answer would depend on who wins the Housewives vs Trial Lawyers argument (or whatever). If they are serious about winning this argument, they need 32 cups! If they aren’t serious about winning the argument (a hypothetical example), then obviously they only need one cup! But again, if you were talking about a hypothetical case where their side really had no chance of winning, then obviously you wouldn’t need 32 cups — someone else who was serious about winning would just need 1 cup!
So now we have an analogy between markets: A market has lots of participants around lots of competing products (in our specific case 32 brands) that are trying to take part in this same market. There may be only one winner out there (or maybe all except one), but each participant has lots of competitors — so each competitor will try their best to win customers by offering something different than what everyone else does.