Mnp quick links: Since we are a friend and family owned business, our website is accessible to everyone in the context of the family. We’ve mostly been trying to make sure that anyone who came to visit over the past few years has had a pleasant experience (and has not felt hounded, inundated or pressured by us into buying anything).
However, a couple of weeks ago we realized that we should start offering some other content to our visitors. This is primarily because it is more convenient for us and because it will benefit the site as a whole.
So if you’re visiting mnpquicklinks.com now and you’d like to see some other cool stuff, here are some links:
• What’s New
2. mnp navy quick links
This is an ongoing series of posts on the topics that have been popping up in my head (sometimes quickly, sometimes more slowly). These are not going to be in any particular order — they just might be:
– How to make a podcast (of your own)
– How to get started with a game jam
– What it takes to start a business
– How to do a “startup” (i.e. bootstrapping, hiring, etc.)
– What the difference between a “Startup” and “small business” is — and why you should care about it
– Why people don’t start companies but want them to (and how we can help them)
These links represent things I have either seen or heard about, or stumbled across on Twitter or elsewhere. They are not necessarily exhaustive, but I hope they are useful for readers who want to jump straight into the topic of this post. There will also be some links from other places I have read that simply caught my eye, so you can check those out too if you like. If you find anything I have missed, please let me know in the comments below.
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In a recent post, I wrote about the need to think differently about marketing and PR. There are many organisations which are at the same time motivated to give something away and to make money. How can you tell where your priorities lie? Which is more important to your organisation: doing something for free or making money?
For example, I had the chance last month to visit a local startup that was launching a new product, which it was planning to go into beta testing in October. They had invited me along as part of their reach-out campaign, ostensibly to get feedback from potential customers on what they liked about the product and where they might want to change it (interestingly enough, this is exactly what we do for our own company).
What I found interesting when I visited them was that their main focus was on trying out something completely different from ours (they have never heard of us before!). The design of the product itself did not interest them at all; the actual selling point was how it would work in practice and how well it would integrate with an existing business process (measured by perceived value).
That’s not necessarily bad. If they think that their core reason for existing is making money then they will be focussed on making sure that their customers are happy with the price they’re paying (and you’ll get a lot more out of your marketing budget if you ask for referrals rather than cold calls). But if you have an idea of what will make people happy and you really don’t care what anyone else thinks, then it starts to look like a sales job rather than an innovation project.
The other thing I noticed when visiting them was how passionate they were about taking some risk on a new business idea which could potentially fail spectacularly if people weren’t interested in buying this particular product or service. It contrasts very sharply with our own approach where we turn down new ideas or products that we think won’t scale (or believe we already have something like them) if we don’t see any real commercial opportunity there.
This makes sense in practice because, unlike many startups which publish their business plan/product plan/mission statement as early as possible so that there is no decision-making around whether or not this should be done, most companies have been working through these ideas for several years before deciding whether or not they are worth pursuing. And some projects take life-long commitment from founders who can afford to
4. mnp quick links
mnp: The mnp brand is a term coined by our founder, Marc Benioff, to describe a set of specific marketing concepts for large enterprises. He observed that many large enterprises don’t have the budget to hire people who can do meaningful marketing; it’s always a small department and you’re always talking to someone who doesn’t know what you are talking about (the silver lining being that these people will never hear from anyone else). Instead, he focused on the value proposition itself — what would it be like if we did it better? What would it look like for us?
mnp was created as a way to help large enterprises reach new customers via their existing channels. mnp includes the following marketing concepts:
1) mnp Marketing Concept: We want to create value for you, not just market your product. We want to help you reach your potential customers in new and interesting ways.
2) mnp Advertising Concept: To reach this potential customer, we need to do things differently than other companies do. We need to invest in our own internal advertising so that we can talk with prospects in an interesting way. You get an opportunity today to work with us and make this happen — let’s work together on this project!
3) mnp Customer Service Concept: There are thousands of products out there; no one knows everything about all of them. This is true for your product too! We have thousands of satisfied customers and we want to be the first company they come into contact with when they need technical support for their app or website. Let us take care of you!
4) mnp Brand Concept: In addition, we also have several other marketing ideas that go beyond “marketing” as well, such as “branding” (the name itself), prizes, giveaways and more…
The word brand is really important here because while we want these marketing ideas to be simple ones like “product-market fit” or “product-user fit”, there is still some very important nuance involved in how those ideas are communicated and how the customer feels about them once they understand them (sometimes called branding). Brands don’t just come from names; they come from experiences. The more brands you have, the more likely it is that your product will inspire user loyalty — but without having a strong brand identity, people won’t know what those brands are all about when
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The secret to being successful as an entrepreneur is to make friends with your customers.
Because of the huge upside potential for some of your customers, and the fact that you are looking for them to be loyal and grow their business, you need to build a relationship with them. I always tell people this, but it’s not just true — it’s absolutely essential.
Building relationships is easy if you do it right; but it’s harder if you don’t. Here are some tips that can help:
1. Treat them like family
This is a very simple one, but it’s essential in today’s world. If you treat your customers as though they are your own family, they will love spending time with you and your company. You may have heard of an app or service called “Mommy Facebook Messenger” (which was shut down in 2015). It let moms keep in touch with their kids even when the kids were not in their parents’ proximity. This app became popular because its creators treated users like their own children — motherly-type people who were looking for a way to connect with their kids and couldn’t do so otherwise because of the distance involved (and because there was no way to get them on Google Voice or something similar). When the app launched, its creators thought about marketing themselves as motherly-types but decided that there was a better way: they created an app that let mothers talk to each other on mommy Facebook Messenger even when the mom was out of town (with parental permission). That’s what builds relationships: treating your customers as though they are your own family.
2. Offer useful resources
You don’t want this kind of relationship — or indeed any relationship — to be transactional; money exchanged between two parties based on a mutually agreed upon amount of value exchanged between both parties; where one party pays for/receives value from another based on some other exchangeable value that is defined by both parties prior to any interaction happening. You want something between you and your customer where neither party has to pay anything up front, nor receive anything before receiving value; where one party gets something from another party without having to give anything up first (i.e., a true win-win situation); where one party endures more risk than another based on some assumed transaction cost between both parties; or where one party risks losing more than another capital due to events outside his/
6. mnp quick links Direct link to navy link
The mnp quick links question is a tough one. For example, in my opinion, the company with the best mnp quick links for Android is https://androidcat.com/ . But it’s not clear whether this is because they have excellent support, are well-known and trusted, provide great value and are relatively easy to find (which I think it is), or whether they have a good product and are fairly easy to find (which I think it isn’t).
So we don’t know if they are great or not. They’re certainly worth checking out if you ask me. But it’s important to be aware of the different ways people look at search results; that includes Google, too. So…
Here are some mnp quick links that aren’t particularly clear: http://notchbyu.com/ http://vaporentorrent.com/ http://another-android-apps-listing.com/ http://androidcat.com/
7. mnp quick links conclusion
mnp link is a small site I created for my current clients, with the intention of linking to useful resources for them. There are a surprising number of links out there on the web, but many of them are not very useful. mnp links is an attempt to make it easier for clients to find useful links.
I’m going to be adding more pages in the future, but here are some features:
• An easy way of finding and sharing external sites (by title or by URL)
• A list of sites related to your own business (or frequently used)
• An easy way of finding blogs that relate to your own business (by title or by URL)
• A list of those who write about your industry (e.g., by name, blog domain or key words)
The site has been in development for about a year now, and I hope you enjoy it!