Marketing & Advertising

Spotlight on Instagram’s Over-the-top 6 Features

Do you want to treat your followers to something extra special, and looking for an eye-catching way to showcase the products or services your business offers? If you are ready to take your Instagram presence to the next level and become a social media superstar, you can make it happen with these 6 awesome features. Instagram provides you with various features, from reels for sharing short video clips to creating carousels for featuring your products will help you create content that stands out from the crowd. Today in this blog, we will explore how best to use Instagram features and how they will help you make your account stay at the top of everyone’s Insta feeds. So, strap yourself in, and let’s explore without wasting more time.

Top 6 features to skyrocket your business

Instagram offers various features that can escalate your brand by creating awareness about its products or services. Using these 6 features, you can infuse much more creativity while creating content on Instagram that will increase your engagement.

  • Making use of IGTV

IGTV allows you to upload full-length videos for up to one hour from your mobile phone. You can create exciting, long-form video content split into chapters and upload it. It also allows you to add links and create calls to action directly in your videos. This lets you take your viewers toward products or services they may be interested in. It’s an incredible tool to bring you closer to your followers and take the business to the next level. Not only that, but IGTV lets you create unique channels and stories that showcase different features of your business. And with all this great content, you can increase brand awareness and even drive more conversions when people actively engage with your content. 

  • Leveraging stories to boost brand presence

Leveraging Stories can be a great boost to create your brand presence on Instagram. This feature allows you to share content that feels more timely and personal. This means you can personalize your brand and connect with your target audience. Here you will get various customization options, from adding polls and creating Q&As to highlighting key messages via text and stickers to start the interaction. You can also use features like story highlights to keep older content visible on your profile page for up to 15 days (about 2 weeks) after the original post date. Additionally, you can feature customer reviews or success stories and give sneak peeks of new products, services, or upcoming events in fun and creative ways. To increase your story likes, you can even use the blast-up service to purchase likes here at the cheapest price.

  • Making use of reels to engage followers

Spotlight on Instagram's Over-the-top 6 Features

Using a reel is one of the best ways to engage with your followers and give them a glimpse into your brand’s personality. With this short video, you can showcase your content and products, increase your brand awareness, and show off your creative side. Reel videos can be up to 30 seconds long and also allow you to feature music, special effects, and multiple clips. Using these, you can create good engagement with your audience by giving them a behind-the-scenes look at what’s happening within your business. You can also use Reels to host giveaways, challenge followers, or promote new products. You can take advantage of all the creative customization options available and showcase different angles of your product or style it differently. You can even create a reel featuring customer testimonials or short how-to videos and keep things upbeat and interactive with your followers. 

  • Creating moments with live streaming

Instagram offers so many unique features to make your business stand out, and the live streaming feature is one of them. Live streaming can be a powerful tool for businesses to build customer relationships and enhance their reach. It’s a great way to engage your followers and create memorable moments. Live streaming allows you to give your customers an inside look into your everyday business processes and can even provide live Q&As and product demos. It’s also a great way to showcase your company culture in real time. Moreover, with live streaming, you can build community as viewers can join the conversation with comments and reactions. You can even save the video for future use. This way, you won’t miss out on great interactions between you and your followers.

  • Tagging products without leaving Instagram

You might be aware that tagging your products on Instagram can help increase sales, but did you know that you can do it without ever leaving the app? With Instagram’s Tag Products feature, you no longer need to navigate away from your post. This feature allows you to add tags of items in your posts and stories. The product’s image, name, and purchase link will appear in the post when tagged. Tag Products makes it easier for buyers to discover and shop your product without navigating away from Instagram and allows them to save posts of the products for later viewing. This increases brand awareness and customer engagement. This feature is available globally, but you need Instagram Business Account and Shopify integration to make it work successfully. 

  • Getting discovered with IG shopping

Spotlight on Instagram's Over-the-top 6 Features

Instagram Shopping is one of the most valuable features as it has the power to take businesses to the next level. Allowing buyers to discover products without leaving the Instagram app, this feature makes it easier for customers to learn about and purchase products from brands. This tool enables businesses to tag up to five products per post and turn posts into shoppable experiences with just a single tap. Using this feature, you can increase your visibility and reach potential customers interested in buying your products. IG Shopping allows businesses to create engaging content that highlights their product offerings while giving customers various options, such as filters and sorting settings. This helps show off all the different varieties of their product available and can also help to generate a high number of sales by attracting new customers.


Instagram offers you a wide range of features that are over the top. From making use of IGTV and reel to using IG shopping can take your business to the next level by providing it an extra oomph. You can quickly expand your reach and connect with your target audience by using the right marketing strategies and featuring products or services with creative content. It doesn’t matter where you are located or who your target audience is, these features are a powerful tool that will help you to escalate your business. 


My name is Muhammad Waseem, I am a professional Blogger, and SEO Expert, I also do, On-page SEO, off-page SEO, local seo and content writing, I have five years of experience in this field, I post technology, Health, News, Food, Sports, Business related content on my website, I graduated some time ago

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