My ground biz: We wanted to create a blog which would have the same kind of social and emotional resonance as a good book, but which would offer a more direct connection with what people actually do in their day-to-day lives.
We only started building the blog thinking that it would be good for this purpose. But when we started to really think about it, we realized that the blog could be something different. It could become an experience, something people want to share with other people.
We are not quite sure exactly how this might work, but we do know that it is possible to make something like this happen. We’d love to hear from other developers who use our product and how they feel about it. If you think you can help us with our project, please contact us at email@mygroundbiz.com!
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What is my Ground Biz?
Ground Biz is a term coined by Chris Galilaeae and popularized by his book The Art of Non-Conversation.
Ground Biz is the act of being completely and completely. If you are to be completely, you won’t need to do much else. You will be able to do absolutely everything, or nothing at all. Your depth of content knowledge will be impeccable; you will never stop learning; you can find new things on every single topic; your memory is a fountain of information; and so on…
These are all great benefits for a Ground Biz user, but what about for a consumer? What does ground biz mean for them? Here’s my take on the equation:
- If you’re in business, this means spending more time researching new products — which may have been done before — and less time researching old ones that are no longer being manufactured.
- If you’re in business, this means spending more time researching new products — which may have been done before — and less time researching old ones that are no longer being manufactured.
- If you’re in business, this means spending more time researching new products — which may have been done before — and less time researching old ones that are no longer being manufactured.
- If you’re in business, this means spending more time researching new products — what happened to the market for these products? What does it look like today (and tomorrow)? What do people want from them? What is their value proposition? How can we better define them than we did a year ago? What’s our best guess on when they might be available to users? Where can I get one now (if I’m not already)? What’s the history of this company with respect to those products we know exist but aren’t selling well today (or tomorrow)? And so on…
It’s important to note that here I am not talking about marketing channels such as search engines and social media networks, but rather about real-world information sources such as home improvement or auto repair websites or magazines. In these cases, there is an almost universal need for consumers to search around before buying something even if they know it exists (think Lexus cars vs BMWs). Why would someone do so when there’s no chance they’ll find what they want there anyway? The answer is simple: it gives them more reasons not to buy from us! This
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Making Ground Biz Work
Ground biz is a form of business strategy that is essential to running a profitable business. While there are millions of options for starting a business (many of which are free or quite cheap), it is worth spending some time going through the options and finding out which one’s work for you.
One key question to ask is: do you want to freelance your services? If so, then at least for start-ups, you should find out what types of projects will be able to help you weather the worst of market fluctuations and the inevitable death rattle. With any luck, your services will be able to support your costs while still being a good use of your time.
A second question to ask is: if you do want to become fully independent, then what sort of income stream do you want? I happen to think that having part-time income (or even full-time) can be a huge benefit if it means that you can comfortably provide something that others need without having to worry about the day-to-day task of keeping a side gig going. But if this isn’t your main goal, it might not really matter what sort of income stream you have – as long as it helps generate enough cash flow so that all costs can be covered.
The third question I would like answers about is: how much effort and financial risk am I willing to take on? As with most things in life, there are varying degrees of risk from one activity or one approach to another – but these differences are typically more pronounced in activities that involve money and/or profits (which I discuss in more detail below). There are no hard rules here; however, it would always be useful for somebody who wants their startup to succeed not just on their own but also for their family’s sake – especially when their company has been started by them or by someone else who worked closely with them on it – to write up some detailed answers as well as some thoughts on how they could go about executing this strategy better than they have in the past!
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Conclusion
I’m back, and this is a very different kind of post. The title was inspired by a post my friend David Zinczenko posted on his blog earlier today: “My Ground Biz”.
In it he explains how he turned his early experience in software development into a successful venture capital firm and why you should do the same, even if it doesn’t feel like it at the moment. The post is well worth checking out, I can highly recommend it.
